Why the dead might be our best source of wisdom

InsightUncategorized
Written By martin weigel
the dead.001

the dead.001

I now have my answer if I'm asked what books on advertising (and planning) one should read. There are no good books on advertising. Only good books on human nature. As for blogs...

Helen's piece is worth reading in full: http://bit.ly/VSa8tq

martin weigel
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