Resisting the claimed otherness of 'consumers'

I think we can be sure that what does not concern us deeply will not deeply interest our readers, whatever their age. We must write for children out of those elements in our own imagination which we share with children… We must meet children as equals in that area of our nature where we are their equals.”

Source: C.S Lewis, On Three Ways Of Writing For Children

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Brand building in a digital age: A compass for uncharted waters