Infidelity, Inertia and Unsegmented Markets: The Impossibility of ‘Alienating’ Consumers And Why Marketingland Needs To Man Up

martin weigel 7/11/11 martin weigel 7/11/11

'Iconic' Brands: The Illusion of Love And Why Size Really Does Matter

Martin Weigel is a brand strategist, former Chief Strategy Officer at Wieden+Kennedy Amsterdam, and founder of EMDUB. He helps companies find their superpower — and turn it into action.

Modica · Sicily

© Martin Weigel · EMDUB

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Infidelity, Inertia and Unsegmented Markets: The Impossibility of ‘Alienating’ Consumers And Why Marketingland Needs To Man Up

'Iconic' Brands: The Illusion of Love And Why Size Really Does Matter