Archive

Love, Friendship And Brands: The Inadequacy of Metaphor

martin weigel 5/21/12 martin weigel 5/21/12

Love, Friendship And Brands: The Inadequacy of Metaphor

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The Invisible Consumer

martin weigel 4/16/12 martin weigel 4/16/12

The Invisible Consumer

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Getting To The Heart Of The Matter

martin weigel 8/29/11 martin weigel 8/29/11

Getting To The Heart Of The Matter

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'Iconic' Brands: The Illusion of Love And Why Size Really Does Matter

martin weigel 7/11/11 martin weigel 7/11/11

'Iconic' Brands: The Illusion of Love And Why Size Really Does Matter

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Why You’ve Got To Overcommit If You Want To Succeed

martin weigel 5/19/11 martin weigel 5/19/11

Why You’ve Got To Overcommit If You Want To Succeed

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Digital Advice. From Don Draper

martin weigel 10/20/10 martin weigel 10/20/10

Digital Advice. From Don Draper

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That Thing You're Making? That's Not What People Are Wanting: What Game Design Teaches Marketers

martin weigel 8/3/10 martin weigel 8/3/10

That Thing You're Making? That's Not What People Are Wanting: What Game Design Teaches Marketers

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What Really Matters In Communication And Character. And Why It Will Liberate Us From The Past

martin weigel 7/26/10 martin weigel 7/26/10

What Really Matters In Communication And Character. And Why It Will Liberate Us From The Past

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martin weigel 7/20/10 martin weigel 7/20/10

The Defeat of Indifference: Why We Overlook The Enduring Power of Provocation At Our Peril

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The Transfer Of Enthusiasm

martin weigel 7/8/10 martin weigel 7/8/10

The Transfer Of Enthusiasm

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Martin Weigel is a brand strategist, former Chief Strategy Officer at Wieden+Kennedy Amsterdam, and founder of EMDUB. He helps companies find their superpower — and turn it into action.

Modica · Sicily

© Martin Weigel · EMDUB