Why Being Interesting Might Be More Important Than Being Different

martin weigel 12/7/10 martin weigel 12/7/10

The Truth About The '80:20 Rule' And The Dangers Of Received Wisdom

Martin Weigel is a brand strategist, former Chief Strategy Officer at Wieden+Kennedy Amsterdam, and founder of EMDUB. He helps companies find their superpower — and turn it into action.

Modica · Sicily

© Martin Weigel · EMDUB

Archive

Why Being Interesting Might Be More Important Than Being Different

The Truth About The '80:20 Rule' And The Dangers Of Received Wisdom