'Iconic' Brands: The Illusion of Love And Why Size Really Does Matter

martin weigel 7/4/11 martin weigel 7/4/11

If You Want To Succeed, You've Got To Assume No-One Cares

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The Truth About The '80:20 Rule' And The Dangers Of Received Wisdom

Martin Weigel is a brand strategist, former Chief Strategy Officer at Wieden+Kennedy Amsterdam, and founder of EMDUB. He helps companies find their superpower — and turn it into action.

Modica · Sicily

© Martin Weigel · EMDUB

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'Iconic' Brands: The Illusion of Love And Why Size Really Does Matter

If You Want To Succeed, You've Got To Assume No-One Cares

The Truth About The '80:20 Rule' And The Dangers Of Received Wisdom