Archive

The Enduring Power Of Stuff That Isn’t Useful And Why ‘Utility’ Will Not Overthrow Magic

martin weigel 10/10/11 martin weigel 10/10/11

The Enduring Power Of Stuff That Isn’t Useful And Why ‘Utility’ Will Not Overthrow Magic

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Getting To The Heart Of The Matter

martin weigel 8/29/11 martin weigel 8/29/11

Getting To The Heart Of The Matter

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Tasks That Matter: Why Effectiveness Demands Better Problems, Not Better Solutions

martin weigel 8/1/11 martin weigel 8/1/11

Tasks That Matter: Why Effectiveness Demands Better Problems, Not Better Solutions

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Why Successful Risk Taking Demands We Treat Effectiveness As An Input. Not A Post-Event Audit Process

martin weigel 9/14/10 martin weigel 9/14/10

Why Successful Risk Taking Demands We Treat Effectiveness As An Input. Not A Post-Event Audit Process

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The Transfer Of Enthusiasm

martin weigel 7/8/10 martin weigel 7/8/10

The Transfer Of Enthusiasm

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Martin Weigel is a brand strategist, former Chief Strategy Officer at Wieden+Kennedy Amsterdam, and founder of EMDUB. He helps companies find their superpower — and turn it into action.

Modica · Sicily

© Martin Weigel · EMDUB