That Thing You're Making? That's Not What People Are Wanting: What Game Design Teaches Marketers

martin weigel 7/20/10 martin weigel 7/20/10

The Defeat of Indifference: Why We Overlook The Enduring Power of Provocation At Our Peril

Martin Weigel is a brand strategist, former Chief Strategy Officer at Wieden+Kennedy Amsterdam, and founder of EMDUB. He helps companies find their superpower — and turn it into action.

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That Thing You're Making? That's Not What People Are Wanting: What Game Design Teaches Marketers

The Defeat of Indifference: Why We Overlook The Enduring Power of Provocation At Our Peril