Why Successful Risk Taking Demands We Treat Effectiveness As An Input. Not A Post-Event Audit Process

Martin Weigel is a brand strategist, former Chief Strategy Officer at Wieden+Kennedy Amsterdam, and founder of EMDUB. He helps companies find their superpower — and turn it into action.

Modica · Sicily

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Why Successful Risk Taking Demands We Treat Effectiveness As An Input. Not A Post-Event Audit Process