The Invisible Consumer

martin weigel 3/12/12 martin weigel 3/12/12

Why Being Interesting Might Be More Important Than Being Different

martin weigel 7/4/11 martin weigel 7/4/11

If You Want To Succeed, You've Got To Assume No-One Cares

martin weigel 12/7/10 martin weigel 12/7/10

The Truth About The '80:20 Rule' And The Dangers Of Received Wisdom

martin weigel 9/7/10 martin weigel 9/7/10

Why We Should Stop Worrying So Much About Loyalty And Relationships, And Focus On Getting A Lot Of Penetration

Martin Weigel is a brand strategist, former Chief Strategy Officer at Wieden+Kennedy Amsterdam, and founder of EMDUB. He helps companies find their superpower — and turn it into action.

Modica · Sicily

© Martin Weigel · EMDUB

Archive

The Invisible Consumer

Why Being Interesting Might Be More Important Than Being Different

If You Want To Succeed, You've Got To Assume No-One Cares

The Truth About The '80:20 Rule' And The Dangers Of Received Wisdom

Why We Should Stop Worrying So Much About Loyalty And Relationships, And Focus On Getting A Lot Of Penetration