Archive

Love, Friendship And Brands: The Inadequacy of Metaphor

martin weigel 5/21/12 martin weigel 5/21/12

Love, Friendship And Brands: The Inadequacy of Metaphor

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Infidelity, Inertia and Unsegmented Markets: The Impossibility of ‘Alienating’ Consumers And Why Marketingland Needs To Man Up

martin weigel 11/3/11 martin weigel 11/3/11

Infidelity, Inertia and Unsegmented Markets: The Impossibility of ‘Alienating’ Consumers And Why Marketingland Needs To Man Up

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'Iconic' Brands: The Illusion of Love And Why Size Really Does Matter

martin weigel 7/11/11 martin weigel 7/11/11

'Iconic' Brands: The Illusion of Love And Why Size Really Does Matter

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If You Want To Succeed, You've Got To Assume No-One Cares

martin weigel 7/4/11 martin weigel 7/4/11

If You Want To Succeed, You've Got To Assume No-One Cares

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The Unimportance Of Brands And Why All Good Marketing Content Has Utility

martin weigel 12/15/10 martin weigel 12/15/10

The Unimportance Of Brands And Why All Good Marketing Content Has Utility

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The Truth About The '80:20 Rule' And The Dangers Of Received Wisdom

martin weigel 12/7/10 martin weigel 12/7/10

The Truth About The '80:20 Rule' And The Dangers Of Received Wisdom

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Why We Should Stop Worrying So Much About Loyalty And Relationships, And Focus On Getting A Lot Of Penetration

martin weigel 9/7/10 martin weigel 9/7/10

Why We Should Stop Worrying So Much About Loyalty And Relationships, And Focus On Getting A Lot Of Penetration

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Martin Weigel is a brand strategist, former Chief Strategy Officer at Wieden+Kennedy Amsterdam, and founder of EMDUB. He helps companies find their superpower — and turn it into action.

Modica · Sicily

© Martin Weigel · EMDUB