The Participation Paradox: How To Survive It. How To Prosper From It

martin weigel 10/10/11 martin weigel 10/10/11

The Enduring Power Of Stuff That Isn’t Useful And Why ‘Utility’ Will Not Overthrow Magic

martin weigel 7/11/11 martin weigel 7/11/11

'Iconic' Brands: The Illusion of Love And Why Size Really Does Matter

Martin Weigel is a brand strategist, former Chief Strategy Officer at Wieden+Kennedy Amsterdam, and founder of EMDUB. He helps companies find their superpower — and turn it into action.

Modica · Sicily

© Martin Weigel · EMDUB

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The Participation Paradox: How To Survive It. How To Prosper From It

The Enduring Power Of Stuff That Isn’t Useful And Why ‘Utility’ Will Not Overthrow Magic

'Iconic' Brands: The Illusion of Love And Why Size Really Does Matter