The Invisible Consumer

martin weigel 11/3/11 martin weigel 11/3/11

Infidelity, Inertia and Unsegmented Markets: The Impossibility of ‘Alienating’ Consumers And Why Marketingland Needs To Man Up

Martin Weigel is a brand strategist, former Chief Strategy Officer at Wieden+Kennedy Amsterdam, and founder of EMDUB. He helps companies find their superpower — and turn it into action.

Modica · Sicily

© Martin Weigel · EMDUB

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The Invisible Consumer

Infidelity, Inertia and Unsegmented Markets: The Impossibility of ‘Alienating’ Consumers And Why Marketingland Needs To Man Up