Martin Weigel
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Martin Weigel
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Wisdom to Live By

Helmut Krone.001

From Bill Bernbach's art director... and the man who invented art-direction. (And thanks to Mr. Dave Trott for bringing this wisdom to our attention)

Uncategorizedmartin weigelAugust 3, 2010art direction, art director, helmut krone, innovation, krone, new, wisdom
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A Planner's Manifesto

Uncategorizedmartin weigelAugust 5, 2010account planning, ad agencies, advertising, brand planners, brand planning, creative planners, creative planning, creativity, manifesto, planners, planning, role, strategic planning, strategists, strategy
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That Thing You're Making? That's Not What People Are Wanting: What Game Design Teaches Marketers

Uncategorizedmartin weigelAugust 3, 2010brands, consumer response, consumers, experience, experience design, experience strategy, response, strategy

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