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Martin Weigel
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We'll have all of them covered at our Cannes workshop - Planning By Planners Who Aren't 'Planners'.

(An update on the final speaker lineup)

At Wieden+Kennedy there's no formal planning process. We like it that way. It works better that way. So we're not interested in planners talking about planning. That's boring. What we're really interested in is how stuff gets made. 

So rather than ask planners about planning, we’ve assembled a group of people who have to plan - rigorously, creatively, imaginatively - but who are from outside our small world of advertising:

Lieutenant Colonel Chris Paton, Royal Marines:

How To Plan Military Operations In Afghanistan

Gurleen M Puri, Independent Event Designer and Wedding Planner:

How To Plan An Indian Royal Wedding

Jennifer Lyon Bell, erotic filmmaker, Blue Artichoke Films:

How To Plan For Real Chemistry

Kat Clark, Head of Campaign Communication, Greenpeace:

How To Plan Non-Violent Intervention

We're not selling any agency or planning shtick. All we want to do is provide some food for thought. And have some fun along the way.

You’ll find the details here: http://www.canneslions.com/festival/full_schedule.cfm?event_id=172

Uncategorizedmartin weigelMay 6, 2011account planning, cannes, cannes lions, cannes workshop, plannign workshop, planning, W+K, wieden
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Embracing Rejection and Failure

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'Strategy' Is Overrated: Planning For The How, Not Just The What

Uncategorizedmartin weigelMay 2, 2011account planning, brand planning, brief, briefing, briefings, briefs, creative brief, creative planning, execution, planning, strategic planning, strategy

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