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Monsters And Marvels: Why Crazy Needs Some Sensible

Goya

By way of a follow-up to last week's post on objective-setting and effectiveness, the engraving above is Plate 43 of Goya's Los Caprichos - The Sleep of Reason Produces Monsters. The text caption to the engraving read: 

"Fantasy abandoned by reason produces impossible monsters: united with her, she is the mother of the arts and the origin of their marvels."

That seems to sum up perfectly everything about effective creativity.

Uncategorizedmartin weigelAugust 8, 2011account planning, advertising, communication, creativity, effectiveness, planning, strategic, strategy
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Uncategorizedmartin weigelAugust 10, 2011
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Tasks That Matter: Why Effectiveness Demands Better Problems, Not Better Solutions

Uncategorizedmartin weigelAugust 1, 2011account planning, accountability- metrics, briefings, briefs, communications, creative strategy, creativity, effectiveness, IPA, KPI, objectives, Phoenix, Phoenix checklist, planning, planning cycle, strategy

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