How To Get The Most Out Of Your Agency (And Client)
Uncategorizedmartin weigelagency, brief, briefings, briefs, client, client brief, creative brief, objectives, relationship, strategy
'Strategy' Is Overrated: Planning For The How, Not Just The What
Uncategorizedmartin weigelaccount planning, brand planning, brief, briefing, briefings, briefs, creative brief, creative planning, execution, planning, strategic planning, strategy
In Praise of Reductionism
