Martin Weigel
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Martin Weigel
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On the necessity of briefs, client briefs, and creative briefs
On the necessity of briefs, client briefs, and creative briefs
Planningmartin weigelMarch 17, 2015
We has a choice
We has a choice
Insightmartin weigelJanuary 16, 2015
A new year, an old resolution: Saying no to crap
A new year, an old resolution: Saying no to crap
Uncategorizedmartin weigelJanuary 5, 2015
End of year wisdom
End of year wisdom
Other people's wisdommartin weigelDecember 14, 2014
Beyond ‘ship and blip’: Why platform thinking is for everybody
Beyond ‘ship and blip’: Why platform thinking is for everybody
Advertising, Brands, Effectiveness, Marketing, Planningmartin weigelDecember 4, 2014
Strategy: Fluid, flexible, and never-ending
Other people's wisdom, Planningmartin weigelNovember 21, 2014
Strategy defined
Other people's wisdom, Planningmartin weigelOctober 31, 2014
Resisting the claimed otherness of 'consumers'
Creativity, Insightmartin weigelOctober 28, 2014
Brand building in a digital age: A compass for uncharted waters
Brand building in a digital age: A compass for uncharted waters
Advertising, Brands, Creativity, Digital, Effectiveness, Planningmartin weigelOctober 27, 2014
Your brand is software, not a person:  A new metaphor for changed times
Your brand is software, not a person: A new metaphor for changed times
Brands, Digital, Marketing, Technology, UXmartin weigelOctober 13, 2014
The rest is noise
#dealwithitmartin weigelOctober 6, 2014
Modern times: The end of dissent?
Modern timesmartin weigelSeptember 22, 2014
Modern times: The fruits of mechanical progress?
Modern timesmartin weigelSeptember 22, 2014
Modern times: Our secular resistance to place
Uncategorizedmartin weigelSeptember 19, 2014
Modern times: To see the riven world behind the seamless screen
Modern timesmartin weigelSeptember 9, 2014
Modern times: Perhaps one day we shall meet somewhere in the middle
Modern times: Perhaps one day we shall meet somewhere in the middle
Modern timesmartin weigelJuly 28, 2014
All watched over by machines of loving grace? Notes of disquiet and disbelief
All watched over by machines of loving grace? Notes of disquiet and disbelief
Big data, Other people's wisdom, Technologymartin weigelJuly 7, 2014
Dear adland
Other people's wisdommartin weigelJuly 3, 2014
The need for science fictional thinking
The need for science fictional thinking
Other people's wisdommartin weigelJuly 2, 2014
The exercise of power in a creative age
The exercise of power in a creative age
Advertising, Creativity, Marketingmartin weigelJune 19, 2014
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