Narrative Prototyping™
Explore your strategic options by building distilled Minimum Viable Narratives — keeping the focus on intent, not wordsmithing.
What it is
A strategic development process that explores your options by building Minimum Viable Narratives.
Organisations do not fail for lack of ideas; they fail for lack of alignment. Focus fractures under the weight of scale, complexity, and competing agendas.
Narrative is the antidote to fragmentation and dilution. But before wordsmithing, you must debate meaning. MVNs keep attention on strategic intent — what the brand sees, gives, stands for, and why people care — with ruthless economy of language.
Who it is for
Founders and CEOs who need a unifying story as the organisation scales
Executive teams who must commit to one direction among competing strategic pulls
Boards seeking clarity on identity, ambition, and trade-offs
Organisations preparing for major repositioning or expansion
The problem it solves
Without a shared narrative, even the best strategies fragment.
Teams lose conviction. Decisions become tactical. Creativity becomes decoration.
How it works
Distillation & authoring
Insights from prior inputs are synthesised into a small number of Minimum Viable Narratives, constructed through a disciplined framework that clarifies what you offer (your superpower), what you believe, and why it matters. These are highly compressed strategic prototypes — not wordsmithing exercises, but distilled expressions of direction and intent.Refinement & commitment
Once drafted, the MVNs are taken into a structured leadership session where they are explored, challenged, and stress-tested.
What it delivers
Minimum Viable Narratives
A set of tested strategic story options.Narrative foundation
The core logic for a unifying story.
The outcome
Faster alignment and stronger commitment
Clearer decisions anchored in identity
Stronger alignment between what you build and what you say
A clean handoff into Narrative OS™ for organisational structuring
-
System Lens™
INPUT
Internal truth.
-
The MeaningField™
INPUT
External truth.
-
Strategic Ayahuasca™
INPUT
Emotional truth - conviction, fears, and myths surfaced live.
-
Narrative OS™
COMPANION
To provide the narrative infrastructure that ensures everything the organisation builds, says, and chooses emerges from the same core logic.
-
Character Code™
COMPANION
To translate narrative into governing principles that guide how you choose, act, build, and express.
In Plain Terms
Narrative Prototyping™ tests strategic story options before you commit — so the final narrative is chosen for meaning, not phrasing.