The building of empires

martin weigel 5/20/15 martin weigel 5/20/15

It's about the idea, stupid

martin weigel 12/4/14 martin weigel 12/4/14

Beyond ‘ship and blip’: Why platform thinking is for everybody

martin weigel 10/27/14 martin weigel 10/27/14

Brand building in a digital age: A compass for uncharted waters

martin weigel 2/18/14 martin weigel 2/18/14

Brand building in a digital age: Old thinking for new times

martin weigel 2/14/14 martin weigel 2/14/14

What Valentine's Day teaches us about brands

martin weigel 10/17/13 martin weigel 10/17/13

Learning to love fuzziness

martin weigel 7/3/13 martin weigel 7/3/13

Time for a (second) Copernican revolution

martin weigel 7/1/13 martin weigel 7/1/13

The brand... in perspective

martin weigel 6/12/13 martin weigel 6/12/13

Packaged but neglected?

martin weigel 5/27/13 martin weigel 5/27/13

Let's not talk

martin weigel 5/3/13 martin weigel 5/3/13

The consequences of embracing froth

martin weigel 5/2/13 martin weigel 5/2/13

Satisfaction or delivery? What consumers really want

martin weigel 3/19/13 martin weigel 3/19/13

Technology? Of course...

martin weigel 2/20/13 martin weigel 2/20/13

A tale of humility and indifference

martin weigel 1/28/13 martin weigel 1/28/13

Brand onions: The crying game

martin weigel 9/11/12 martin weigel 9/11/12

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