Q. How well do advertisers think of their audience?

martin weigel 1/12/16 martin weigel 1/12/16

Re-thinking "the consumer"

Martin Weigel is a brand strategist, former Chief Strategy Officer at Wieden+Kennedy Amsterdam, and founder of EMDUB. He helps companies find their superpower — and turn it into action.

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Q. How well do advertisers think of their audience?

Re-thinking "the consumer"