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Martin Weigel.
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Martin Weigel.
Home
About
Work With Me
Book
Thinking
Endorsements
FAQs
Contact
Home
About
Work With Me
Book
Thinking
Endorsements
FAQs
Contact
The single most important assumption for all creators
Other people's wisdom martin weigel 6/14/13 Other people's wisdom martin weigel 6/14/13

The single most important assumption for all creators

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Other people's wisdom martin weigel 6/14/13 Other people's wisdom martin weigel 6/14/13

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Packaged but neglected?
Advertising, Brands, Innovation, Marketing martin weigel 6/12/13 Advertising, Brands, Innovation, Marketing martin weigel 6/12/13

Packaged but neglected?

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The liberation of magic
Brand Strategy martin weigel 6/10/13 Brand Strategy martin weigel 6/10/13

The liberation of magic

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In the end the bullshit of advertising rhetoric will eat itself
Advertising martin weigel 6/6/13 Advertising martin weigel 6/6/13

In the end the bullshit of advertising rhetoric will eat itself

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On technique and craft
Creativity, Other people's wisdom martin weigel 6/5/13 Creativity, Other people's wisdom martin weigel 6/5/13

On technique and craft

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Other people's wisdom martin weigel 6/3/13 Other people's wisdom martin weigel 6/3/13

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Let's not talk
Advertising, Brands martin weigel 5/27/13 Advertising, Brands martin weigel 5/27/13

Let's not talk

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Virtues for a connected age
Advertising, Channel planning, Creativity, Digital, Interactive martin weigel 5/15/13 Advertising, Channel planning, Creativity, Digital, Interactive martin weigel 5/15/13

Virtues for a connected age

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Markets vs audiences
Advertising martin weigel 5/14/13 Advertising martin weigel 5/14/13

Markets vs audiences

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Escaping the tyranny of 'advertising'
Advertising, Marketing martin weigel 5/8/13 Advertising, Marketing martin weigel 5/8/13

Escaping the tyranny of 'advertising'

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The consequences of embracing froth
Brands, Creativity martin weigel 5/3/13 Brands, Creativity martin weigel 5/3/13

The consequences of embracing froth

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Satisfaction or delivery? What consumers really want
Brands, Other people's wisdom martin weigel 5/2/13 Brands, Other people's wisdom martin weigel 5/2/13

Satisfaction or delivery? What consumers really want

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The consequences of obfuscation
Other people's wisdom martin weigel 5/2/13 Other people's wisdom martin weigel 5/2/13

The consequences of obfuscation

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Why you should not read blogs like these - #3
Other people's wisdom martin weigel 4/29/13 Other people's wisdom martin weigel 4/29/13

Why you should not read blogs like these - #3

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Postscript: The power of combinations
Creativity martin weigel 4/24/13 Creativity martin weigel 4/24/13

Postscript: The power of combinations

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Why you should not read blogs like this  - #2
Other people's wisdom martin weigel 4/24/13 Other people's wisdom martin weigel 4/24/13

Why you should not read blogs like this - #2

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Why you should not read blogs like this  - #1
Other people's wisdom martin weigel 4/24/13 Other people's wisdom martin weigel 4/24/13

Why you should not read blogs like this - #1

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Love and privilege
Other people's wisdom martin weigel 4/18/13 Other people's wisdom martin weigel 4/18/13

Love and privilege

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The value of over-thinking things
Other people's wisdom martin weigel 4/18/13 Other people's wisdom martin weigel 4/18/13

The value of over-thinking things

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Martin Weigel is a brand strategist, former Chief Strategy Officer at Wieden+Kennedy Amsterdam, and founder of EMDUB. He helps companies find their superpower — and turn it into action.


Modica · Sicily
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