Endorsements

In their words.

  • “I've had the great privilege of working with Martin at various points in my career, across different geographies, cultures, and categories. His ability to bring simplicity and precision to insights grounded in commercial opportunities is remarkable. He is a deeply thoughtful and intelligent partner, an invaluable addition to any brain trust.”

    Clay Mills
    Senior Director, Apple

  • “Martin's strategic thinking goes beyond the industry of advertising into business strategy, societal needs, real human understanding and downright visionary thinking which absolutely does and should make you feel nervous with excitement. You, all of you, should pick up the phone immediately and do whatever you can to get a piece of this man's brain on your challenges. Run, he'll be busy as anything in no time!”

    Clare Pickens
    CEO, Leo Burnett Australia

  • “Martin is a razor-sharp catalyst for change. His strategic brilliance lies in his ability to uncover a brand's hidden potential and most compelling opportunities. Through his deep collaboration with our cross-functional teams, he brought clarity, insight, and creative inspiration to what we are building. If you want to ship truly transformative ideas, then Martin is the strategist you need. He sees blue sky, pushes for courage, and leads with empathy.”

    Chris Villarreal
    Senior Director, Global Marketing for Wearables, Meta

  • “Martin really helped us when we were looking for a new direction for the brand platform. He has a way of bringing you in to the process, making you feel part of it, getting to the marrow of the challenge and finding a way to articulate solutions so that all in the room nod in unison, and buy in. Loved working with him.”

    Richard Green
    VP Brand, Media & Communications, Miele

  • “Martin has read all the books you wish you were disciplined enough to open, thought of all the big ideas you one day hoped to think, and written all the strategies you aspire to author. In short, he is your MVP. If you want to turbocharge your marketing and brand efforts, land company and culture defining ideas and have a walking cultural encyclopedia of references by your side, then you'd be wise to have him on your team. He is simply one of the great strategic and creative brains in our industry.”

    Emma Wiseman
    Senior Director, Brand, Spotify

  • “As Chief Creative Officer of Wieden+Kennedy Amsterdam, I had the distinct pleasure of sitting next to Martin for the best part of 12 years — also the best and most successful years of my career. Martin was the intellectual engine room of W+K and critical to our new-business success. He is the greatest kind of planner, never satisfied until he has created a strategic platform that is true and insightful for a brand and, more importantly, a genuinely useful and inspiring launching pad for fresh creative ideas. If Planet Earth was an account up for review, and I could pick one planner to help me win the pitch, it would be him.”

    Eric Quennoy
    Founder, Sometimes; former Chief Creative Officer, Wieden+Kennedy Amsterdam

  • “Martin and I worked together at Wieden+Kennedy where he led strategy for the agency and its clients. I've never worked with a brand strategist before or since who is as insightful and visionary as Martin. Without exception, in every company Martin looks at he can find strategies to add value to the brand. And in every conversation with an executive or marketing leader, he will share inspiration to help them in their work. I am immensely grateful that I had the good fortune to work with and learn from Martin.”

    Blake Harrop
    Head of Image and Communications, Louis Vuitton