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Posts in Brand Strategy

Of hedgehogs and foxes

Brand Strategymartin weigelMarch 17, 2014Fragments

Two kinds of fools

Brand Strategymartin weigelMarch 3, 2014Fragments

Arthur C. Clarke: Just do it

Brand Strategymartin weigelFebruary 10, 2014Fragments

For now we see through a glass, darkly

Brand Strategymartin weigelJanuary 30, 2014Fragments

The right of a company to exist

Brand Strategymartin weigelDecember 10, 2013Fragments

All possible states: Defending marketing against fundamentalism

Brand Strategymartin weigelOctober 28, 2013Fragments

Marketing's cognitive overhead

Brand Strategymartin weigelOctober 23, 2013Fragments

The liberation of magic

Brand Strategymartin weigelJune 10, 2013Judgement & Agency

Weakness with consequence: Why marketing is like gravity

Brand Strategymartin weigelApril 8, 2013Applied Strategy