0
Skip to Content
Martin Weigel.
Home
About
Work With Me
Book
Thinking
Endorsements
FAQs
Contact
Martin Weigel.
Home
About
Work With Me
Book
Thinking
Endorsements
FAQs
Contact
Home
About
Work With Me
Book
Thinking
Endorsements
FAQs
Contact
The choice for clients: Price vs value, vendors vs partners, delivery versus excellence
Creativity, Marketing martin weigel 7/24/13 Creativity, Marketing martin weigel 7/24/13

The choice for clients: Price vs value, vendors vs partners, delivery versus excellence

Read More
The joy of receiving 'feedback'
#dealwithit martin weigel 7/23/13 #dealwithit martin weigel 7/23/13

The joy of receiving 'feedback'

Read More
Reclaiming the innocence of novelty and consumption
Marketing, Uncategorized martin weigel 7/22/13 Marketing, Uncategorized martin weigel 7/22/13

Reclaiming the innocence of novelty and consumption

Read More
John Cage. On 99% of advertising
Other people's wisdom martin weigel 7/19/13 Other people's wisdom martin weigel 7/19/13

John Cage. On 99% of advertising

Read More
Oh, the splendour and the misery
Other people's wisdom martin weigel 7/17/13 Other people's wisdom martin weigel 7/17/13

Oh, the splendour and the misery

Read More
Why marketers must read novels
Other people's wisdom martin weigel 7/17/13 Other people's wisdom martin weigel 7/17/13

Why marketers must read novels

Read More
Risk avoidance is reward avoidance
#dealwithit, Other people's wisdom martin weigel 7/17/13 #dealwithit, Other people's wisdom martin weigel 7/17/13

Risk avoidance is reward avoidance

Read More
Reclaiming the innocence of novelty and consumption
Uncategorized martin weigel 7/16/13 Uncategorized martin weigel 7/16/13

Reclaiming the innocence of novelty and consumption

Read More
An inconvenient conflict? Branding versus culture
Advertising, Effectiveness, Marketing martin weigel 7/15/13 Advertising, Effectiveness, Marketing martin weigel 7/15/13

An inconvenient conflict? Branding versus culture

Read More
Beware the altar of science: We are more than data and chemicals
Creativity, Effectiveness, Insight, Marketing, Other people's wisdom martin weigel 7/12/13 Creativity, Effectiveness, Insight, Marketing, Other people's wisdom martin weigel 7/12/13

Beware the altar of science: We are more than data and chemicals

Read More
Time for a (second) Copernican revolution
Brands martin weigel 7/3/13 Brands martin weigel 7/3/13

Time for a (second) Copernican revolution

Read More
The brand... in perspective
Brands martin weigel 7/1/13 Brands martin weigel 7/1/13

The brand... in perspective

Read More
So you think 'big data' changes everything?
Big data, Other people's wisdom martin weigel 7/1/13 Big data, Other people's wisdom martin weigel 7/1/13

So you think 'big data' changes everything?

Read More
So you want to be 'aways on'...?
#dealwithit martin weigel 6/28/13 #dealwithit martin weigel 6/28/13

So you want to be 'aways on'...?

Read More
The art of letting go
Creativity, Other people's wisdom martin weigel 6/27/13 Creativity, Other people's wisdom martin weigel 6/27/13

The art of letting go

Read More
The case against certainty
Other people's wisdom martin weigel 6/26/13 Other people's wisdom martin weigel 6/26/13

The case against certainty

Read More
If you work in adland, you're not normal: The evidence
Advertising, Digital, Technology, TV martin weigel 6/26/13 Advertising, Digital, Technology, TV martin weigel 6/26/13

If you work in adland, you're not normal: The evidence

Read More
Down the rabbit hole
Advertising, Creativity, Effectiveness, Marketing, Other people's wisdom martin weigel 6/24/13 Advertising, Creativity, Effectiveness, Marketing, Other people's wisdom martin weigel 6/24/13

Down the rabbit hole

Read More
In praise of things that do not change
Other people's wisdom martin weigel 6/20/13 Other people's wisdom martin weigel 6/20/13

In praise of things that do not change

Read More
The conflict between digital immediacy and effectiveness
Advertising, Digital, Effectiveness, Other people's wisdom martin weigel 6/17/13 Advertising, Digital, Effectiveness, Other people's wisdom martin weigel 6/17/13

The conflict between digital immediacy and effectiveness

Read More
Newer Posts
Older Posts

Martin Weigel is a brand strategist, former Chief Strategy Officer at Wieden+Kennedy Amsterdam, and founder of EMDUB. He helps companies find their superpower — and turn it into action.


Modica · Sicily
© Martin Weigel · EMDUB