The only two things I know for sure

I could have gone all LinkedIn thought leader ​cosplay mode and write at tedious length about the ‘best practice’ the stories I’ve been sharing reveal about getting ​t​o transformational ideas. But all I can say is that being part of them ​(and many others) has taught me two simple but invaluable lessons. First, strategy is not an analytical function​, but an imaginative one. And second, Dolly Parton demonstrated that she knows more about the creation and nurturing of brands than anyone when she said: "Find out who you are. And do it on purpose ".

Oh, and as Nils Leonard has said, don’t work with people who are less ambitious than you.

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martin@emdub.co