Tasks That Matter: Why Effectiveness Demands Better Problems, Not Better Solutions
Uncategorizedmartin weigelaccount planning, accountability- metrics, briefings, briefs, communications, creative strategy, creativity, effectiveness, IPA, KPI, objectives, Phoenix, Phoenix checklist, planning, planning cycle, strategy
Pausing For Thought
Stop Fetishising The Insight
New Work, Fresh Out Of The Dam
'Iconic' Brands: The Illusion of Love And Why Size Really Does Matter
Uncategorizedmartin weigelbehavior, behaviour, branding, brands, buyers, commitment, Evian, fans, iconic, loyalty, nike
If You Want To Succeed, You've Got To Assume No-One Cares
Uncategorizedmartin weigelbrand, brand love, commitment, Dirichlet, ehrenberg, fans, love, loyalty, share of requirements, zealots
Creativity Acquires A Conscience
Cannes Planning Workshop
Reconciling The Tension Between Code and Story
Choosing Between Idiocy, Arrogance, Risk, and Paralysis
And Now - The Making Of
Work, Fresh Out Of The Dam
Why You’ve Got To Overcommit If You Want To Succeed
Uncategorizedmartin weigeladvertising, brands, budget, challenger, creativity, effectiveness, ESOV, excess, fame, growth, IPA, Nielsen, results, share, share of voice, spend
Call For Entries: Jay Chiat Awards For Strategic Excellence
Embracing Rejection and Failure
Sex, Love, War, Peace
'Strategy' Is Overrated: Planning For The How, Not Just The What
Uncategorizedmartin weigelaccount planning, brand planning, brief, briefing, briefings, briefs, creative brief, creative planning, execution, planning, strategic planning, strategy
Cannes Workshop: Planning By Planners Who Aren’t ‘Planners’
A Pearl Of Wisdom
Going Global: How To Be Useful
Uncategorizedmartin weigelaccount planning, brand planning, creative planning, global, global advertising, global brands, global planning, global strategy, multi-market, planning, strategic planning
